Friday, March 4, 2011

Diesel X Be Stupid: Just like a Kid

from Diesel Be Stupid Campaign Fall 2010

let’s flash back a little earlier

Diesel Be Stupid Campaign S/S 2010

If we don't have stupid thoughts, we'd have no interesting thoughts at all. 02If we don't have stupid thoughts, we'd have no interesting thoughts at all.Long live stupid.Only the stupid can be truly brilliant.Smart Critiques. Stupid Creates. 02Smart Critiques. Stupid Creates.Smart had one good idea and that idea was stupid. 02Smart had one good idea and that idea was stupid. 03Smart had one good idea and that idea was stupid. 04Smart had one good idea and that idea was stupid. 05Smart had one good idea and that idea was stupid. 06Smart had one good idea and that idea was stupid. 07Smart had one good idea and that idea was stupid.Smart has the plans, stupid has the stories. 02Smart has the plans, stupid has the stories. 03Smart has the plans, stupid has the stories. 04Smart has the plans, stupid has the stories.Smart listens to the head. Stupid listens to the heart. 02Smart listens to the head. Stupid listens to the heart. 03Smart listens to the head. Stupid listens to the heart.Smart may have the answers, but stupid has all the interesting questions. 02Smart may have the answers, but stupid has all the interesting questions.Smart may have the brains, but stupid has the balls 02Smart may have the brains, but stupid has the balls 03Smart may have the brains, but stupid has the balls 04Smart may have the brains, but stupid has the balls 05Smart may have the brains, but stupid has the ballsSmart plans. Stupid improvises.Smart Says No. Stupid says yes. 02Smart Says No. Stupid says yes. 03Smart Says No. Stupid says yes.Smart sees what there is. Stupid sees what there could be.Stupid is a trial and error. Mostly error. 02Stupid is a trial and error. Mostly error. 03Stupid is a trial and error. Mostly error.Stupid might fail. Smart doesn't even try.We're With Stupid. 02We're With Stupid. 03We're With Stupid.

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