Wednesday, July 3, 2013

Never Out-of X Season: Summer Eddietion

of all the July magazine covers

Eddie July Mag Covers

 

I dig this the most

because it best represents who he is

at least that’s what I think

and it goes perfectly well with

the summer theme 

Copy of Eddie July Mag Covers - LOHASCopy (3) of Eddie July Mag Covers - LOHASCopy (4) of Eddie July Mag Covers - LOHAS Copy (2) of Eddie July Mag Covers - LOHAS  

 

but of course

each and every magazine has its own

unique identity and target readers to

work around with

so I bet can’t expect Men’s Uno to shoot

something like this

 

and this being my 2nd favourite

which i like to name it as the

Oliver Twist street boy look

of course,

Eddie July Mag Covers - LIFE STYLE

 

ad from adidas NEO Label

which seems never will go wrong with

the “youngsterism” feel

with the rich outdoor backgrounds

except the long slacks on hot hot summer

Eddie Peng 彭于晏 X adidas NEO Label 2013 01Eddie Peng 彭于晏 X adidas NEO Label 2013 02Eddie Peng 彭于晏 X adidas NEO Label 2013 05Eddie Peng 彭于晏 X adidas NEO Label 2013 04Eddie Peng 彭于晏 X adidas NEO Label 2013 06Eddie Peng 彭于晏 X adidas NEO Label 2013 03

 

p.s.

the shooting background was kinda familiar

that was the scene in <Love in the Buff>

where they went on a secret date

at outskirt of Beijing

which did not turn out well

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