Monday, June 4, 2012

Seven-Five X Live High: Ray-Ban Never Hide’12

APRIL 26, 2012

via Get The Five

 

Iconic eyewear brand Ray-Ban has been

creating marketing under the tagline “Never Hide”

for the past five years.

 

Now, as part of their 75th anniversary,

new ads showcase those who have,

throughout history,

stepped out of the shadows and

into the sunlight.

 

The campaign is said to be a salute to

"people from various eras who have

flouted conventions in plain sight."

 

The campaign includes scenes of

a gay couple strolling the streets

holding hands in the 1950’s,

World War II military volunteers,

progressive style icons,

and even 1940’s jitterbuggers.

 

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