Friday, March 4, 2011

Diesel X Be Stupid: These Are What They Did…

met these series of cool billboards at Bangkok

us in the stupid spotlight

 

Be Stupid Philosophy

 

Diesel Be Stupid Campaign Fall 2010

Are you smart enough to be stupidGoodbye inhibitions.Governments will hate you.If you've never done anything stupid, you've never done anything at all.It takes two to stupid.Share stupid.Stupid is fearless.Stupid is good for you.Stupid is in the spotlight.Stupid is spreading.There's no cure for stupid.There's no wrong way to do it. 02There's no wrong way to do it.Think less. Stupid more.Trust stupid. 02Trust stupid.You will create more.You'll care less.You'll eat better.You'll make more friends.You'll spend more time with your boss. 02You'll spend more time with your boss.

 

but of course for Asian billboards

all we get here are the sober one

therefore do something stupidlet it breed and spreadmust trust

 

yet

it is better than nothing right

the whole campaign was being banned in UK

 

not getting enough?

Diesel Be Stupid Campaign Spring/Summer 2010

with ♥ from @
It's about

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